Fundraising toolkit

The unique value ShopDonation offers is to generate a recurring source of income, which requires your participation. Simply registering on ShopDonation does not generate a recurring income, it is important that you share your ShopDonation link with others.

Friends/family

Almost everyone is purchasing products and services online nowadays. The first step is therefore to ask the people closest to you, to simply do those purchases they make anyway, via your ShopDonation link. After all, it does not cost anything extra and all their favorite webshops participate.

This group that often consists of family, good friends and colleagues could be your permanent core of ten to twenty people who shop for your project.

The majority of people shop online on a recurring basis already, so this can give you a small, reliable source of income, something that can be helpful to every social project.

Send the text below as an introduction to your friends, family and colleagues!

Dear friends / colleagues,


Do you ever shop online? Then from now on you can support our cause for FREE.

If you make purchases via shopdonation.org/name at online stores like eBay, M&S, Booking.com or others,
a part of the purchase amount gets donated to our cause.
You don't pay anything extra - you pay exactly the same price.

You ultimately buy the product at the webshop itself, but because you click through our ShopDonation link first, 
the brands cover the cost for the donation. Because most people shop online on a recurring bases, 
it can give our cause a much-needed recurring source of (free!) donations. 

Thus we'd really appreciate it if you make this 'conscious' extra click to support us. 
You can use our ShopDonation link from anywhere in the world, 
because ShopDonation is an international brand. 

Thank you very much. If you have any questions please let me know!

After a few purchases have led to donations, ask your supporters to save, favorite or bookmark your international ShopDonation link. This way they are less likely to forget it when shopping online in the future, from anywhere in the world, and helps secure ongoing donations for your project.

Every time you send an email, you can promote your ShopDonation link! Place your weblink as an automatic signature in your emails, whether it's private or business.

Here are some simple examples

- Do you ever shop online (for example at eBay, Booking.com, M&S)? Then you can donate for free to our social project, click here.

- Do you ever shop online? Support us for free via our international ShopDonation link.

- Shop via shopdonation.org/name and donate for free to our cause! 

* Use your weblink at the underlined part.

The next step is to activate the followers that already support your project by simply promoting your ShopDonation link to them. This is easily done through your social media channels, newsletter and website.

Three example texts

Below you will find three sample texts to promote your own ShopDonation link on social media. Of course, you can modify these texts to your liking.

1. Ever heard of ShopDonation? If you shop via shopdonation.org/name you will donate for free to our cause with each purchase! The brands (such as eBay, M&S, AliExpress) cover the donation, simply because you used the international ShopDonation link first. Ultimately, you buy the product/service at the same webshop for the same price. Please test it out yourselves; we'd really appreciate it because it can generate a recurring source of income for our cause.

#shopdonation #fundraising #freedonation #onlineshopping #nameofyourcause

2. Do you ever shop online? If you click through shopdonation.org/name to brands such as eBay, M&S, Aliexpress (and many more), you will donate to our initiative for free without it costing you anything extra! The brands cover the donation, simply because you made the click through our ShopDonation link. As most people shop online on a recurring basis, this could give our cause a much-needed recurring source of donations. You can even shop from anywhere in the world using ShopDonation, as they provide their service internationally. Please try it out, it doesn't cost you anything besides an extra click.

#shopdonation #fundraising #freedonation #onlineshopping #nameofyourcause

3. Do you ever shop online? Then you can donate a part of your purchase amount each time you purchase something. If you shop via shopdonation.org/name from now on, you will donate to our cause for free without spending anything extra!

Many major retailers have already joined such as eBay, Aliexpress, Booking.com and a range of others. You ultimately buy the product at the webshop itself, but because you click through our international ShopDonation-link first, the brands cover the cost for the donation. We'd really appreciate it if you make these conscious two extra clicks to support us, it can give our cause a much welcome recurring source of (free!) donations.

#shopdonation #fundraising #freedonation #onlineshopping #nameofyourcause

​​​​​​Use these pictures when you make a social media post

Download



Download

Download the ShopDonation flyer/poster below for free and give your cause an even more professional presentation. Easily add your international weblink to the PDF file by typing into the empty field next to 'shopdonation.org/'.

With it, you can raise funds worldwide!

Download

Explanation text for your website​​​​​

It is useful for your visitors to read a short explanation of how ShopDonation works directly on your website. Therefore, we have created an example text that you can directly place on your website. Download it below and enter the name of your cause and weblink where it is indicated.

Example text website
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Customise your own professional banner in one minute

Introducing a visually appealing image alongside text can enhance its impact. We have designed a professionally crafted banner that you can customise and display on your website's homepage. The banner includes the option to insert your unique international ShopDonation link at the bottom.

We recommend linking the banner not directly to your ShopDonation URL, but instead to a (new) landing page on your website. This landing page will provide your visitors with the opportunity to read the explanation text mentioned above before proceeding to ShopDonation. By doing so, your visitors will have a clear understanding of how it works before arriving at the ShopDonation platform.

Through the download button below, we provide two banners in six different sizes.

Download banner package

How to add your URL to the banners

Open the PSD file on www.photopea.com (or download the desktop version of Photopea on www.photopeapc.com).

- Select the Type Tool (T) on the left side.
- Double-click on 'shopdonation.org/projectname'. Replace 'projectname' with your own weblink.
- Click on File - Export as PNG. Make sure 'artboards' is selected.

This will export all banner versions, and pick one to place on your website's homepage. See an example of the 1200 x 800 banner below:

If the cause name is Naturefund and the URL is shopdonation.org/naturefund, this is how the banner would look:
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​​​​Banner version 1 in 1200x800, URL with name Naturefund in font Nunito Black.​​​
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Business purchases can generate substantial donations. If a company wants to give a simple but useful contribution to show social involvement, they could consider making their corporate purchases via ShopDonation.

The company you work at could be one of these companies, the same principle applies here, if they do these purchases anyway, they can very easily make a social impact with it to a cause of their own choice.

If you are an employee of a company, you could consult the management, boss or head of purchasing to discuss buying through ShopDonation. Read more about business purchases here.
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Business network

If you know a company that might be interested in your business network, do let them know about this simple opportunity to make a positive, social impact.

Most businesses that are currently using ShopDonation were quite surprised to hear what value they could bring without any extra costs, and quite willing to explore with which purchases they could support a cause of their choosing. Thus it might be interesting to share on LinkedIN or with your business network in general.

Below is a collection of tips & tricks from the most successful projects at ShopDonation:

Who already shops frequently online?

We all know someone who consistently shops online like it's a profession. These are naturally great people for you to encourage to use your ShopDonation link, because they can generate recurring donations!

Remind your followers every two months (or so)

Quickly remind your followers every two months or so with an update on how it's working out with ShopDonation, otherwise they tend to forget and income diminishes. Let them know it's making a difference!

Popular periods to shop 

Remind your network of your ShopDonation link during popular shopping periods.

- The Christmas period is by far the time when the most is being bought online.
- On Black Friday, many people purchase online due to big discounts.
- The booking of summer holidays often starts at the beginning of the year.

Whenever there is a big event where people purchase online, remember to promote your ShopDonation-link.

Which purchases bring in the most?

The largest donations come from:

- Insurances (£35 donation)
- Car insurances (£60 donation)
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We always share interesting offers, updates and news on our Facebook, Instagram and LinkedIn as well as in our newsletter. Share our posts and tip your followers to sign up to our channels and newsletter.

This acts as another reminder so they won't forget to support you when shopping online.

Download​
 

Any initiative that's aiming to do some good in the world, can get extra funding and exposure through our collaboration with WorldFair, along with a great deal to create a new promotion video. Read about it here.